Essentially, an elevator pitch is a snazzy sales pitch. An elevator pitch is the conversation starter between you and potential investors or collaborators. “What are you up to these days?”, “What are you working as?”, “Do you have anything new for me?” are several questions that create an avenue for your elevator pitch. These questions may hit you at the unlikeliest moments, when you run into an ex-colleague at the grocer’s or at a family Christmas dinner so it is crucial tha

After hours of brainstorming, you find yourself buried in heaps of promising ideas. Every post-it- promises a product, every doodle- dreams up the next big thing. However, you are also facing a looming launch date and a depleting budget. You also might have different perspective with your team-member who might be interested in another idea. So, what now? :) In Design Thinking, the skillset to converge and prioritise your ideas is really just as important than the skillset to

A Customer Journey Map (CJM) is a method of documenting and visualising experiences a customer has with a particular product or service - touchpoints! Understandably, it is used to a great extent in service design. CJM is made up of 3 important components- who's our customer?, what's the steps for him to get their jobs done?, what's their job to be done? A CJM is a useful tool in creating empathy for your customers, as it helps you identify the blissful and stressful moments

This episode (Episode #5) is to understand how to actually improve or "pimp" your creativity at work together with your team members! Check out now! Previous episodes: Episode #2- 3 Things on Creativity https://youtu.be/gzTrKXoKmPw Episode #4- How to Understand Workplace Creativity Like a Boss https://youtu.be/4fdt8_3yNZg Design Thinking Training Workshop Vlog is a series of powerful messages by Daniel Ling who delivers Design Thinking examples and Design Thinking case study-

Episode 4 is to understand 3 essential benefits on Workplace Creativity! For more vlogs and videos on Design Thinking and Innovation- please subscribe: Youtube: https://www.youtube.com/channel/UC9FntxjuD02Lw-BluAMb_DQ Instagram IGTV: https://www.instagram.com/designthinkersgroup_dtv To learn more about Design Thinking via our blog: https://www.emerge-creatives.com/blog-1 To learn from Daniel's ONLINE MASTERCLASS SERIES: https://designthinkingsecret.com/free-video To learn mor

For more vlogs and videos on Design Thinking and Innovation- please subscribe: Youtube: https://www.youtube.com/channel/UC9FntxjuD02Lw-BluAMb_DQ Instagram IGTV: https://www.instagram.com/designthinkersgroup_dtv To learn more about Design Thinking via our blog: https://www.emerge-creatives.com/blog-1 To learn from Daniel's ONLINE MASTERCLASS SERIES: https://designthinkingsecret.com/free-video To learn more about Daniel Ling and his FREE book giveaway: https://designthinkingsec

Hi, my name is Daniel. I have trained more than 500 Design Thinkers in Singapore and abroad- and one of the most important things that my participants ask me is about "what's in it for me"? As in- how would Design Thinking benefit me in my career, business and livelihood? You see- 3 most important skills (according to Forbes) in the 21st century: - Critical Thinking (solve problems with solutions) - Creativity (think outside the box) - Collaboration (working with others) All

Ideation Phase is the 3rd Phase of the Design Thinking Process and it is the most celebrated step as the team embark on the discovery of creativity and exciting ideas to solve problems. One very useful tool will be SCAMPER- and here's how you apply it. It's easy- try SCAMPER for your projects! SCAMPER is a brainstorming technique that pushes your team to innovate products/services in a directed manner. The acronym SCAMPER, stands for: 1. Substitute 2. Combine 3. Adapt 4. Mod

Before the packed room of presidents, prime ministers, governors, and mayors- Greta Thunberg was livid. “This is all wrong. I shouldn’t be up here. I should be in school on the other side of the ocean,” she said. “How dare you pretend that this can be solved with just business as usual and some technical solutions?" This is actually a fantastic Opening Question. Let me explain- as we problem-solve in Design Thinking- the squad will have just spent weeks interviewing users, bu

For more vlogs and videos on Design Thinking and Innovation- please subscribe: Youtube: https://www.youtube.com/channel/UC9FntxjuD02Lw-BluAMb_DQ Instagram IGTV: https://www.instagram.com/designthinkersgroup_dtv To learn more about Design Thinking via our blog: https://www.emerge-creatives.com/blog-1 To learn from Daniel's ONLINE MASTERCLASS SERIES: https://designthinkingsecret.com/free-video To learn more about Daniel Ling and his FREE book giveaway: https://designthinkingsec

Design Thinking is usually complex on paper- but let me break it down in simple terms so that it is rather easy for you. Also, there are so many other activities and mindsets to learn to gainfully understand the process, please click on the link (with free book or free masterclass) within the article to find out more! So here goes.. Empathize and Define – Empathize and Define Phase is the start of the Design Thinking process. It seeks to uncover user’s needs, wants and desire

For more vlogs and videos on Design Thinking and Innovation- please subscribe: Youtube: https://www.youtube.com/channel/UC9FntxjuD02Lw-BluAMb_DQ Instagram IGTV: https://www.instagram.com/designthinkersgroup_dtv To learn more about Design Thinking via our blog: https://www.emerge-creatives.com/blog-1 To learn from Daniel's ONLINE MASTERCLASS SERIES: https://designthinkingsecret.com/free-video To learn more about Daniel Ling and his FREE book giveaway: https://designthinkingsec

Design thinking is mostly celebrated as a set of step-by-step framework with tools incorporated within each step. However, knowing all these tools and framework is like having a car without a driver’s license. A car needs a good driver who has set of driving know-how, do’s and dont’s of the traffic rules and good anticipation of the roads. These are the mindsets. It is important to recognize the importance of mindsets (or ground rules) in order to make your design thinking ef

Design thinking is in essence the process of thinking like a designer. It was a term that was made famous by IDEO and their approach at that time to solving problems. The business world did start to take notice, and you would have seen countless articles on Forbes and the Harvard Business Review, about the effects of Design Thinking. It is an umbrella term which takes a human-centric approach to the designing of any product through rapid prototyping and iterations. Emerge Cre

A persona is a fictional description of a target segment that you are designing your service for. It embodies the functional, social and emotional aspects of a human being. Personas continue to be used extensively among Design Thinkers and User Experience (UX) designers. All in all, personas are relevant and effective when create and presented appropriately. Before we advocate our case for personas, we would like to elaborate on the difference between a "profile" of a custome

“People do not buy goods and services. They buy relations, stories and magic.” - Seth Godin Stories will help your audience empathise with your design direction. In a sea of Keynote presentations, Word documents and summary reports, a simple narrative is what it takes to convince your audience of your idea. Stories emote and inspire, moving your audience by tapping onto their empathy. Stories help your audience visualise your problem better and connect them to your message in

Successful products and services are used and loved because they solve a real problem or cater to a real need. Discovering real user needs requires empathy- empathy for who they are and why they do what they do. Empathy allows designers to design from a user’s perspective, which is essential in design thinking. Empathising ensures that you drop your own prejudices and gain insights into real user needs that are often not obvious immediately, though inherent in user behaviour.

Empathising with a user’s problem, in the design thinking methodology, starts off with plenty of questions and conversations. The first conversation that takes place between users and you, as the designer, will often be the interview. Interviews help designers gain a better understanding of the users, and therefore the problem one is aiming to solve. It may seem daunting to conduct an interview with users, especially if you are designing for a problem or industry that is comp