Articles and References

Daniel Ling

How did Marvel's Captain America, Thor and Iron Man apply Design Thinking in Avengers Endgame?

I love Marvel movies and have spent hours understanding underlying themes and motivations of characters across the Marvel Cinematic...

Daniel Ling

What's the Power of Creative Matrix that Prompt- P&G, Apple and Google- to Use It?

Creative Matrix is a tool or a framework that helps individuals and teams in generating new and innovative ideas during the Ideation...

Daniel Ling

Design Thinkers' Example to Elevator Pitch

Essentially, an elevator pitch is a snazzy sales pitch. An elevator pitch is the conversation starter between you and potential investors...

Daniel Ling

Maximizing ROI: How to Prioritize and Converge Ideas for Business Success

After hours of brainstorming, you find yourself buried in heaps of promising ideas. Every post-it- promises a product, every doodle-...