What's All This Buzz About Customer Journey Map?
A Customer Journey Map (CJM) is a method of documenting and visualising experiences a customer has with a particular product or service - touchpoints! Understandably, it is used to a great extent in service design. CJM is made up of 3 important components- who's our customer?, what's the steps for him to get their jobs done?, what's their job to be done? A CJM is a useful tool in creating empathy for your customers, as it helps you identify the blissful and stressful moments