A persona is a fictional meaning of a target segment that you are designing your service for. It embodies the functional, social and...

“People do not buy goods and services. They buy relations, stories and magic.” - Seth Godin Stories will help your audience empathise...

Successful products and services are used and loved because they solve a real problem or cater to a real need. Discovering real user...

Empathising with a user’s problem, in the Design Thinking methodology, starts off with plenty of questions and conversations. The first...

I would like to kickoff with an important aspect of Design Thinking that many of my participants are very interested about. What makes...

Video of series of activities that participants will do during the fun and action-packed 3 days Design Thinking Certification Course! ...

Conducted a public run with awesome participants from different industries such as Mizuho Bank, MOE, Bosch and NUS etc in June. Had great...

Emerge Creatives provide participants with an awesome extensive training pack for the Advanced Design Thinking Certification workshop-...

In psychology, it is believed that the left brain controls the more logical, analytical functions, whereas the right hemisphere processes...

1. Companies Need Design Thinking to Innovate “Innovation distinguishes between a leader and a follower.” - Steve Jobs, Apple CEO ...

A group of NUS Industrial Design juniors, Felicia, Efrim and Raymond came over for an interview about me to be included to their alumni...