m: +65- 9127 4957
DESIGN THINKING EXPERT - TRAINER - ENTREPRENEUR - AUTHOR/SPEAKER
Daniel Ling has more than 10 years of design thinking experience and has moulded himself to be a “designer in a business suit”- strong in the design thinking process and yet relevant to the financial and business industry. He is an effective human factors designer- in areas of space, product and visual architecture for end users.
He heads the Experience Design Team for Income and previously DBS and OCBC, he spearheaded key projects in branch, digital and innovation for leading financial industry. He has facilitated and conducted training to over 300 professionals across government, MNCs and schools.
He also founded his own company Emerge Creatives from scratch- design thinking training and consultancy firm which aims to train and empower professionals and individuals with design thinking skills and mindsets on problem-solving, innovation and customer experience.
He authored the Complete Design Thinking Guide for Successful Professionals and the book is sold worldwide via Amazon, iTunes, Kinokuniya and MPH.
"Daniel Ling is one of the most innovative experience designers in Asia. The book (that he wrote) gives you the tools to make customers happy and businesses successful."
- David McQuillen, Customer Experience Pioneer and Entrepreneur
HOW TO BE A CERTIFIED DESIGN THINKER IN 3 DAYS WITHOUT PAYING THOUSANDS OF DOLLARS OVERSEAS?
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project.
This comprehensive certification masterclass makes you think like a designer to transform the way organization develop products and services on the front end, while improving processes and strategy to the backend. You can learn the way to simply thinking and ideating on a solution to address a problem or better meet a customer need.
Daniel Ling will guide you through simple and step-by-step design thinking process to make you a better design thinker and a success in the marketplace.
From the program you will:
• Understand key concepts of Design Thinking
• 5 Action Phases of Design Thinking
• Empathize- Understand your customers
• Define- Define project / business objectives
• Ideate- Explore ideas and solutions
• Prototype- Build and visualise ideas
• Test- Review and decide best idea
• What is Design Thinking?
• 7 Types of Design Thinker
• 5-Step Design Thinking Action Plan
• Speed Design Thinking
• Empathize Phase
Topics include How to Interview, Empathy Map, Personas and Telling Customer Stories
• Define Phase
Topics include Create Design Brief, How to Ask the Right Questions, How to React to Your Boss
• Ideate Phase
Most fun and celebrated part. Topics include Idea Divergence and Idea Convergence such as Brainwriting and Idea Evaluation Matrix
• Prototype Phase
Topics include Storyboarding, Prototyping with Materials, Role-playing
• Test Phase
Topics include Elevator Pitch and Conducting User Testing
Day 3 (Enhanced Mindsets):
• Prototype to Test / Think Users First
Topics include Probing Skills, Creating Assumptions and Experiments, Field Observations
• Innovation Techniques
Topics include SCAMPER, Creative Matrix and Customer Journey
• Believe You can Draw / Ask the Right Questions
Topics include Drawing Activities and Facilitation
ADVANCED DESIGN THINKING CERTIFICATION
WHAT'S IT LIKE IN THE DESIGN THINKING
"Besides the tools and skillsets, I like the DIVERSITY of the people here! "
- JOLENE NG, UX DESIGNER AT GOVTECH
1. IT’S COLLABORATIVE
"I get exposed to a BUFFET of Design Thinking activities. I get engaged to apply what I have learned immediately with practical work!"
- XIN YING, TRAINING CONSULTANT
2. IT’S ENGAGING
"I enjoyed the whole 3 days a lot. Great job, Daniel! Your course is highly recommended."
- SARANPAL, FUJI XEROX LEADER
3. IT’S FUN
HERE'S WHAT OTHER PARTICIPANTS BEFORE YOU HAVE SAID...
“Besides the tools and skillsets, I like the diversity of people here."
- JOLENE, UX DESIGNER GOVTECH
“Thank you for your professionalism and dedication over the 3 days’ of learning, they were beneficial for our staff and me as well. I was glad that the focus was on trying out the various steps practically, while sharing your experiences and considerations on how to better carry them out.”
- TOMMY, VP, MILLENNIA INSTITUTE
“Thanks Daniel for facilitation the workshop for us. It was very useful. WIth the concepts, the team can take it forward with the processes.
- AUDREY, HEAD, GREAT EASTERN
“Great job Daniel! Your unassuming demeanour yet subtle persuasion and listening skills seemed different from typical trainers and a refreshing change.
- SEAN, HR HEAD, MIZUHO BANK
"Design Thinking Certification Course will help you develop an action plan and mindsets to solve problems using the design thinking method.”
- WEE SENG, OFFICER, RSAF
“Design Thinking Certification Course allows us to know the fundamentals of innovation processes and user experience"
- HWEE PING, RESEARCHER,
CHECK OUT COOL ACTIVITIES THAT YOU WISHED YOU'LL GET!
AND THAT'S NOT ALL... YOU'LL GET AMAZING STUFF!
You get the Designers' Starter Toolkit absolutely FREE with step-by-step guide on how to use them throughout the course.
The Complete Design Thinking Guide for Successful Professionals will the course material. Enjoy the knowledge long after the course!
MOST IMPORTANTLY, YOU GET STRONGER FOUNDATION IN THE WORKPLACE AND GET CERTIFIED AS A DESIGN THINKER!
"The Design Thinking Certification will allow me to compete in the HIGHEST LEVEL in problem-solving and at work. I expect to GET PROMOTED to DELIVER MORE."
- PRIJI, SENIOR MANAGER, MOE
"I applied the design thinking principles (learnt from Daniel) back at work, in structuring a new innovation superhighway framework to facilitate innovative ideas from conception to fruition.
Design Thinking helped the team empathise better with the struggles faced by our users and identified the right tools and resources that would meet users' needs. This put us in a better shape to foster innovation."
- JOEL, HEAD OF INNOVATION, MINISTRY OF HOME AFFAIRS
I have applied Design Thinking in my agile project management. I learnt to listen more and ask the 5 "why" to get to the root cause. I have also learnt to observe details within the environment and tell a person body language to monitor team dynamics and improve communications.
Design Thinking allowed me to improve my understanding of mindsets and how to continuously ideate. This allowed me to achieve better team communications and ideas generation within my organization.
- YIN YONG, PROJECT MANAGER, DBS
HOW DO GOVERNMENT AND COMPANIES GET BENEFITED FROM DESIGN THINKING BY DANIEL LING?
(Daniel has worked with)
"I will remember this is one of the best training sessions in my last 3-5 years. Well done!!!"
- Weng Kit, Client Sales Lead, Fuji Xerox (email extract below)
"Daniel Ling's "Design Thinking" concepts are unique but simple. Easy to relate with modern age business. It drives you to think the customers needs."
- Ashok, General Manager- Marketing, Schneider Electric (post extract below)
WHY DO YOU NEED DESIGN THINKING?
Society Needs Design Thinking to Solve Human Problems
Prime Minister of Singapore, PM Lee spoken about Design Thinking in 2018:
"Our founding fathers (of Singapore) had to understand the issues, define the problem, come out with creative ideas and solutions, prototype the idea, test out the innovations and constantly review the solutions. This is the essence of Design Thinking. "
If our PM demands it from the Singaproe government, what's more for me and you?
Companies Needs Design Thinking to Innovate or Die
DBS CEO, Piyush Gupta spoken about threat of Fintech in 2017:
"Alipay hit $100b in less than a year with no branches. They gave out $60m lines of credit in Singles' Day shopping festival. No bank in the world can do that today. These companies have an installed customer base and so are a far more formidable challenge for banks."
The industry has realised that the value of design as a strategic differentiator and are increasingly using good design to improve their products and services to innovate and provide better experience for their customers.
What is Design Thinking?
Individuals Need Design Thinking to Compete (and Populate Your CV)
Organisations are waking up to Design Thinking and they value (and are hiring) Design Thinkers- especially in the market where innovation and creativity gets valued.
Do you have problems getting your stakeholders to common understanding? Do you understand your customers?
Do you have difficulty coming out with ideas? Or you do not feel equipped to draw them out? Are you not confident of your next product launch without testing?
Your boss hates ineffective workers and we totally understand. Outpace your colleagues with powerful design thinking skills that will catch your boss' eyes.